Alabama NewsCenter — Yea Alabama unveiled as official University of Alabama NIL entity : The Alabama Weather Blog

By: Casey Schmitz

Yea Alabama, the official name, image and likeness (NIL) entity of the University of Alabama, will serve as the gateway to link fans, donors and businesses with Crimson Tide student-athletes to facilitate NIL opportunities, university officials announced Thursday.

“Yea Alabama’s approach is both cutting edge and sustainable in an ever-changing NIL environment,” said Greg Byrne, UA’s director of athletics. “Having one platform that allows supporters, subscribers and businesses a place to engage is so beneficial. This is another way for every Bama fan to get behind our student-athletes, and we fully support Yea Alabama.”

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