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By Gerry Smith
When Mountain Dew released a teaser of its new Super Bowl commercial last week, the clip featured a computer-animated dog made of watermelons – and no people.
That was by design. With COVID-19 still spreading, Mountain Dew’s ad agency made the spot with as small a crew as possible and as far apart as the team could keep them. Producers watched the shoot from home. A backup crew was ready to replace anyone who tested positive.
“We created the majority of it in CGI,” said John Doris, head of integrated production at TBWAChiatDay New York, the Omnicom Group Inc. division that made the spot for PepsiCo Inc.’s Mountain Dew brand.
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