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By Henry Ren
From stockpiling toppings to doubling the number of staff on the schedule, pizza restaurants across the U.S. are preparing for what could be their most lucrative Super Bowl Sunday in history.
With the pandemic still raging, 72% of Americans have no party plans, up 23 percentage points from last year, according to a survey by National Retail Federation. Only 3% who plan to watch the game will go to a bar or restaurant. That means ordering in pizzas and chicken wings will be the default dining solution for tens of millions of households, driving demand for national chains – from Domino’s Pizza to Papa John’s – and local restaurants alike.
“I can’t predict a lot with the pandemic. But I have a feeling that this could be one of the best Super Bowls by a long shot that we’ve ever had,” said Tom Krouse, chief executive officer of Ohio-based Donatos Pizza, a chain with more than 250 locations. He expects same-store sales will jump 10% from last year’s Super Bowl Sunday.
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