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By Charlotte Ryan
Airbus SE is seeking to spur demand for its smallest jetliner by pitching the A220 – one of the models built in Alabama – as a tool for cutting costs and trimming capacity in the post-coronavirus travel market.
The European company, which took control of the former Bombardier jet in 2018, is promoting its ability to fulfill multiple roles spanning short hops between cities to longer trips on routes with limited demand, said Antonio Da Costa, Airbus’s marketing chief for single-aisle planes.
“We can’t say we’re in a seller’s market, but we do see good prospects,” he said. “The A220 is well-placed because it offers low operating costs, a flexible platform for long and short missions, and is building on a good market basis.”
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