WRAL Weather app redesigned for usability, customization :: WRAL.com


The WRAL Weather app has been redesigned from the ground up to deliver the most accurate local weather forecast from WRAL’s team of expert meteorologists and to bring the app’s most in-demand features to the forefront.

The all-new WRAL Weather app was designed to place the most important information on one screen – current conditions, hourly forecast, 7-day outlook and iControl interactive radar.

Anyone who currently has the WRAL Weather app simply has to update the app to get access to all of the new features. Note: Apple and Google roll out app updates gradually to phones and tablets. If you are not being prompted to update the app, check back in a few hours or refresh your app update screen.

The WRAL Weather Alert app is being discontinued. The alerting features have been moved to the new WRAL Weather app. Users should delete the alert app and install the new WRAL Weather app from the Apple, Google or Amazon app stores.

“This new app delivers what area residents need most – locally prepared forecasts, customizable alerts to dangerous weather, quick access to the 7-day outlook and interactive radar – all from a trusted team of veteran meteorologists,” said CBC New Media General Manager John Conway.

Users can swipe right and left to see hourly weather trends, and tap the 7-day for detailed local forecast information from the WRAL Weather team. The latest observations and graphics can be found in the Weather Feed.

Expand details of the 7-day forecast

“We’re excited to give our loyal audience what they’ve been asking for, by making the hourly forecast easy to scan and putting the 7-day front and center on the home screen when they open the app,” said Jake Seaton, digital product manager for CBC New Media.

Stunning weather graphics and animation effects tailored to match the current conditions provide an immersive and fun experience for app users.

In addition to a richer home screen experience, the app also allows more customization options than ever before. Users have the ability to save multiple favorite locations and set alert preferences, toggle between light and dark themes or turn off “Scientific Mode” for a simplified current conditions presentation.

And for the first time, users can set a favorite school system to have personalized closings and delays information delivered right on the home screen of the app.

WRAL Weather App Onboarding

“The power in this app comes from how easy it is to customize,” Seaton said. “Users can input exactly what information they’re interested in during setup, and from there, get tailored weather information and school closing updates as soon as they open the app.”

Get severe weather alerts from Greg Fishel

With the introduction of the new app, WRAL is retiring its WRAL Weather Alert app, which was popular for its voice notifications from Chief Meteorologist Greg Fishel. But Alert app users shouldn’t fret that Greg’s voice has gone silent.

“This feature was migrated to the new app, and also gives the user the ability to customize the sound they hear when receiving a severe weather alert delivered to their phone or tablet,” said Laura Worthington, director of marketing for CBC New Media.

Choose how to receive alerts

A redesigned iControl radar is a stand out, as well. An all-new hybrid data layer marries the historic national radar with the forecasted Futurescan for a linear presentation of up to seven hours of animated data.

New also to the WRAL Weather app is tight integration of weather-related news and video. So when severe weather is bearing down on the Triangle or North Carolina, WRAL’s award-winning breaking news and pertinent life-saving information can be found quickly and easily on the home screen.

“It takes WRAL’s fantastic weather coverage and puts it right in users’ pockets,”Seaton said. “Our app will look different when there is a big weather event compared to a sunny day.”

While many local television stations rely on national app providers or so-called “white-label” apps developed by outside companies, WRAL’s decision to bring its weather app development in house has afforded unprecedented flexibility.

“We’ve long relied on third parties to build our weather apps, and we’ve had the opportunity to stick our branding on those apps. But with the launch of the new WRAL Weather app, we can offer an experience that we own 100 percent,” Seaton said. “We also hope that experience is not only a unique one, but a very positive one.”

2018-04-12 15:36:45

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